Recently, a shadow has been cast over K-Pop in Japan and it has become obvious to the public, but new groups keep popping up one after the other in Japan.
These include A-JAX, who only debuted this year in Korea, MYNAME, who are attached to a Yoshimoto management & promotion, etc.
as well as Wonder Girls, who are debuting in July and have been exaggerated as “the last major K-Pop star!,” have sprungup like bamboo shoots after therain ( T/N: this is a Japanese saying that expresses similar things popping up in succession).
But to this extent isK-Pop really that popular anymore in Japan?
Is K-Pop still selling in Japan? We take a lookat the Oricon charts to try to understand.
2NE1‘s album, “NOLZA” also reached #1 in Japan, but only sold 48,000 copies. These certainly are under whelming numbers for a so-called “boom.”
“In terms of the charts, with proper organizations to get your CD sold, hitting #1 with your initial try is not hard for them. It seems that that strategy is the pride of K-Pop.
The proof of that system of chart acquisition can be seen in the fact that these groups don’t chart for very long, and in the end the overall sales are less than satis factory.”
A think tank related to Ogaki Kyoritsu Bank have addressed the subject at their general research institute with a study of the public entitled, “Consumption of Korean Wave.” When one looks at the results of the research, the emptiness in the “K-Pop Boom” movement becomes evident.
70% of all home makers who responded to the survey said that they, “Do not like the Korean Wave.”
Netizens who saw the study said, “K-Pop has yet to permeate Japanese society, and in short, it’s nothing more than a boom fabricated by the media. This has become abundantly clear.”
The think tank reported, “The rearing of K-Pop’s head has commenced with the push of Korean food and cosmetics, as well as other Korean products.
Newspapers now publish information about Korean dramas in anticipation of a huge response, but it always ends up below expectations.”
Credit : dkpopnews