YG Entertainment & Cheil Industries launch global fashion line

YG Entertainment and Samsung’s Cheil Industries have joined hands to launch a new global fashion business. The partnership will officially be signed on June 28.

According to YG Entertainment, a new global fashion brand will be launched that will target individuals in their teens through 20s all over the world.

The overall concept of the brand hasn’t been revealed yet,but the two groups plan combines Korean and K-Pop’s culture and fashion.

A representative of YG stated, “By combining YG Entertainment’s fashion style and marketing ability with Cheil Industries’ global network, we’ll be able to create a completely new style of brand.

We will not rest with all the developments we’ve made until now, and using our creative strength, we will create a new boom in hallyu that will spread out to not only Asia, but the whole world.”

Credit : dkpopnews+allkpop

Advertisements

One comment on “YG Entertainment & Cheil Industries launch global fashion line

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s