|Birth Name||Park Jae-Sang (박재상)|
|Genre||K-pop, hip hop|
|LNLT Entertainment (2000-2006)
YG Entertainment (2010-present)
Universal Republic Records, Schoolboy Records (2012-present)
- Park Jae-Sang (Hangul: 박재상; born December 31, 1977) is a South Korean rapper, better known by his stage name, Psy (Hangul: 싸이). He is popular for his humorous videos and stage performances, and has appeared on numerous television programs, including Good Sunday: X-Man andThe Golden Fishery.
His “Gangnam Style” video on YouTube is the most viewed K-pop video in history, still growing massively, the video surpassed 170 million views on September 14. To date it’s also the fastest-viewed K-pop video, accumulating over 80 million views in the first 45 days.
Park was born in South Korea on December 31, 1977 and later attended Banpo Elementary School, Banpo Middle School, and Sehwa(세화) High School. He went on to attend both Boston University and Berklee College of Music. He describes himself as not following the K-pop mold.
Psy debuted in January 2001 with his full-length album titled PSY… From the Psycho World!, for which he later had to pay a fine due to accusations that the album contained “inappropriate content”. He was a rookie hip-hop singer that stirred up the Korean pop music scene with very blunt lyrics, peculiar dance moves and an unconventional appearance. Because of his unique style he was nicknamed the ‘Bizarre Singer’.
He released his second album titled Ssa 2 in the following year. However, the release sparked complaints from various civic groups about the potentially negative influence his album would have on the younger generation. Since then, Psy has been thought of as a controversial artist, with Ssa 2 was banned in 2002 from being sold to those under the age of 19. Later in September, Psy released his third album 3 PSY through releasing his music on the Internet. The album’s title song, “Champion”, saw great success partly due to the hype from the World Cup games held in Seoul.
When his agency began to struggle financially, Psy’s wife encouraged him to join YG. Psy eventually switched entertainment agencies in 2010 to YG Entertainment where CEO Yang Hyun-sukexpressed his old time ties with the singer. Psy made his comeback in October 2010 amidst the idol craze. However, he had embraced the fact that he was nowhere close to idol status.
In 2012, the choreography for his song “Gangnam Style” was highlighted in international news and became a viral hit. On August 14, “Gangnam Style” ranked first on YouTube’s ‘Most Viewed Videos’ monthly chart it has received over 160 million views on YouTube. On August 21, 2012, Gangnam Style officially charted #1 on the iTunes Music Video Charts, overtaking Justin Bieber’s As Long as You Love Me and Katy Perry’s Wide Awake; this feat is the first for any South Korean artist.. On September 14, 2012, he appeared on The Today Show on NBC in New York, performing the song live and teaching dance moves to the anchors.
“When I realized that some top stars like have imagined or tweeted about me, I thought, ‘That’s joking. That’s not gonna happen…’ I never expect things like this, not because they are top stars, but because this is the biggest market in the universe for pop music, right, so everybody’s dreaming about having appearance in the U.S. so I’m still saying, ‘What going on here? This is beautiful.'”